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Attracting Perfect Customers: The Power of Strategic Synchronicity: Stacey Hall, Jan Brogniez

Editorial Reviews From Publishers Weekly Hall and Brogniez, consultants both, make one simple and compelling point: readers will make more money and be far happier if they and their company only deal with customers whose values mesh with their own. The authors describe buyers who are in complete synch with the seller as “perfect customers,” but they sidestep the issue of what happens if there are not enough “perfect customers” to keep one in business. A lack of quantitative supporti

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